Marketing leading brands
Adopting a strong three brand strategy has been an important element in the Group’s success.
THE BENEFITS TO OUR GUESTS
It has offered our guests a clear choice of accommodation and guided their expectations of the property and experience to come.
THE ADVANTAGES TO OUR OWNERS
The three brand strategy provides our owner partners with the opportunity to match their property with the appropriate Mantra Group brand to maximise occupancy and returns.
MAXIMISING MARKETING EFFECTIVENESS
Having three clearly defined brands and target markets also delivers us the greatest return from our sales and marketing expenditure as we can position the brand and target communications to the appropriate audience.
A brand strategy that is either too simplistic, or too complicated, inevitably increases waste of marketing funds.