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Digital marketing

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Digital marketing (also known as data-driven marketing) is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms […]

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Web analytics

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Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web […]

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Mobile marketing

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Mobile marketing brings together all the marketing techniques based on the use of mobile terminals including, and mainly, the smartphone. In a wider acceptance, mobile marketing can also be defined as all marketing actions undertaken for individuals in a situation of mobility. It should be noted that tablets are also often considered as mobile access […]